We don't just advise on pricing.
We become part of your journey.
The Pricing Studio was built to challenge the cold, corporate pricing model. We work differently, like a creative partner that knows the numbers.
Who We Are
With deep roots in beauty, we understand the balance between commercial performance and brand equity. We believe pricing is more than numbers. It is a reflection of a brand’s value, positioning and promise to its customers. Our work ensures that every price tells the right story while delivering tangible business results.
We partner with brands to create clarity, consistency and confidence in their pricing. From defining premium positioning to solving complex multi market challenges, we bring the tools, insight and structure to help teams make better pricing decisions faster.
Our team combines experience from leading global beauty brands and top tier consultancies, bringing together commercial expertise, market insight and creative thinking. With backgrounds spanning pricing, marketing, finance and retail strategy, we understand every link in the value chain. This breadth allows us to deliver pricing solutions that are both commercially sound and brand enhancing
How The Pricing Studio Started
The Pricing Studio began when it became clear that pricing shapes far more than margin. It influences perception, positioning and how a brand lives in the market. When handled with intention, it allows teams to move with clarity and confidence.
Our founder built and led the global pricing function at Charlotte Tilbury, working across more than 35 markets. Through this work, they saw how pricing affects how products land on shelf, how consumers understand value, how retailers negotiate and how confidently a brand can expand. When pricing is aligned from the start, launches become stronger, decisions become clearer and growth is more sustainable.
But across the industry, pricing is often decided late, influenced by internal opinions or shaped without the full picture. Many brands feel the pressure to move quickly, and pricing becomes something to sign off rather than something that guides direction.
The Pricing Studio was created to offer a more considered approach. One that is calm, structured and commercially grounded. One that aligns market insight, margin requirements and brand identity. One that ensures pricing feels true to the brand.
Because pricing shouldn't be an afterthought.
In a world of fast launches and tighter margins, pricing often lags behind. We believe it should be part of the creative and commercial process from day one.
"Our studio model lets us work closely with your teams, finance, marketing, ops, so pricing decisions become brand decisions."
Boutique on purpose. Global by experience.
We've built global pricing strategies, launched in 35+ countries, and worked inside beauty brands. We know corridor dynamics, FX volatility, and how to align pricing with brand equity.
Small, senior led team
Beauty specific insight
Global retail fluency
Hands-on partnership
Why boutique beats big.
We embed into your business, speak the language of your teams, and treat pricing like the strategic art it really is. We combine big brand experience with boutique agility and bring a beauty-first mindset to every decision.
Let's talk pricing over coffee (or matcha).
Ready to review, launch, or refine your pricing strategy? We'd love to hear more about your brand and your journey.
The Pricing Studio
Boutique pricing consultancy for beauty, wellness, and consumer brands. Building pricing strategies as beautiful as your products.
