Premium Analysis
What It Is
A review of your price premium across markets and regions, with a focus on identifying discrepancies that could lead to grey market activity or internal misalignment
Why It Matters
Being significantly over or under priced in key or neighbouring markets can affect brand perception, disrupt pricing corridors and open the door to grey market sales. A clear view of your pricing premium helps maintain control and consistency
Our Approach
We analyse pricing corridors and regional variances to ensure your premium is intentional, justified and globally aligned with brand value
What We Do
Review pricing by market, channel and format
Benchmark premium versus home market and neighbouring regions
Assess price gaps that may trigger grey market sales
Recommend harmonisation opportunities or intentional variances
Our Process
We collect local and global price points, model corridor consistency and compare positioning against brand targets and channel logic
The Outcome
Globally aligned premium pricing that protects your brand integrity and reduces grey market risk
Let's talk pricing over coffee (or matcha).
Ready to review, launch, or refine your pricing strategy? We'd love to hear more about your brand and your journey.
The Pricing Studio
Boutique pricing consultancy for beauty, wellness, and consumer brands. Building pricing strategies as beautiful as your products.
