Effective Margin

Understand what you really earn

What It Is

Your true margin after accounting for all commercial terms, fees and deductions

List margin means little if terms and hidden costs eat into your bottom line

We work backward from revenue to net margin, surfacing true performance by product and customer

Assess retailer terms

Quantify total cost to serve

Build tools to calculate net margins

Recommend ways to recover or rebalance

We audit agreements, cost structures and deductions, then provide recommendations and tracking tools

Transparency on margin and levers to improve it across customers and channels

Ready to review, launch, or refine your pricing strategy? We'd love to hear more about your brand and your journey.