New Product Launches
What It Is
Pricing support for new product launches, grounded in brand, commercial and market dynamics
Why It Matters
Initial pricing sets customer perception and commercial viability. Poor launch pricing can damage both
Our Approach
We assess value, positioning and architecture to ensure pricing launches right from day one
What We Do
Collaborate on positioning and marketing intent
Analyse margin, retailer fit and product tiering
Model competitor and category benchmarks
Recommend final RRP and pack strategy
Our Process
We work closely with NPD, marketing and commercial teams to integrate pricing into the full go-to-market plan
The Outcome
Launch prices that feel right, perform well and scale with your growth
Let's talk pricing over coffee (or matcha).
Ready to review, launch, or refine your pricing strategy? We'd love to hear more about your brand and your journey.
The Pricing Studio
Boutique pricing consultancy for beauty, wellness, and consumer brands. Building pricing strategies as beautiful as your products.
