New Country Launches
What It Is
Pricing design for new market entries, ensuring your pricing is aligned, competitive and scalable
Why It Matters
Getting pricing wrong at launch can lead to channel conflict, shopper confusion and long-term margin issues
Our Approach
We assess local market data, competitor benchmarks and brand positioning to define the right entry price
What We Do
Market research and pricing intelligence
Designpricing ladders for local context
Model margin and FX impact
Recommend launch pricing by SKU
Our Process
We collaborate with local and global teams to align pricing to regional needs and global strategy
The Outcome
A confident, brand-consistent launch that avoids long-term pricing errors
Let's talk pricing over coffee (or matcha).
Ready to review, launch, or refine your pricing strategy? We'd love to hear more about your brand and your journey.
The Pricing Studio
Boutique pricing consultancy for beauty, wellness, and consumer brands. Building pricing strategies as beautiful as your products.
